15Service · Influencer marketing

Creators your buyersalready believe.Disclosed, measured and connected to growth.

We plan, vet, negotiate, manage and measure creator programmes in Japan and international markets, with every fee, usage right and disclosure written down before content goes live.

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Creator marketing works when it is honest, specific and connected to the rest of the plan.

Follower counts are cheap; trust is not. We choose creators for audience fit and credibility in your category, give them briefs that let them sound like themselves, and connect their content to transcreated landing pages, search demand and paid amplification. Every sponsored post is disclosed, every right is agreed in writing, and every result is reported against the goals we set together.

"A creator campaign should leave you with customers, content you are allowed to reuse, and lessons you can act on."
Capabilities

What this engagement actually includes.

Creator strategy

Objectives, audiences, platforms, budget and the role creators play alongside SEO, paid media and CRM.

Research and vetting

Audience authenticity, engagement quality, brand safety, past sponsorships and conflicts checked before any approach.

Outreach and negotiation

Native-language outreach and written agreements on fees, deliverables, usage rights, exclusivity and timing.

Content and approvals

Creative briefs, review rounds and claims checks that protect your brand without flattening the creator's voice.

Disclosure and rights

Clear sponsorship labelling for each market, including Japan's stealth-marketing rules, and documented usage rights.

Measurement and optimisation

Tracked links, codes, conversions and brand search, then budget moved toward the creators and formats that perform.

Process

How we run the work.

01Plan

Strategy and creator research

Goals, audiences and platforms defined; a researched, vetted creator longlist with audience and risk notes.

Scoped per campaign
02Agree

Outreach and negotiation

Approaches, rate negotiation and written agreements covering deliverables, rights, disclosure and payment terms.

Scoped per campaign
03Make

Content and management

Briefs, drafts, approvals, scheduling and live monitoring, with disclosure checked before anything is published.

Scoped per campaign
04Learn

Measurement and optimisation

Results reported against agreed goals; winning content repurposed into paid media and the next wave refined.

Ongoing where agreed
The full creator lifecycle

From the first shortlist to the last measured result.

We run every stage of a creator programme ourselves, so strategy, contracts, content and measurement stay connected.

  1. 01

    Strategy

    Objectives, audiences, platforms, budget and the role creators play in the wider plan.

  2. 02

    Research

    Category, audience and competitor creator activity across Instagram, TikTok, YouTube, X and LINE VOOM.

  3. 03

    Vetting

    Audience authenticity, engagement quality, brand safety, past sponsorships and conflicts checked before outreach.

  4. 04

    Outreach

    Respectful, native-language approaches directly or through the creator's agency.

  5. 05

    Negotiation

    Fees, deliverables, usage rights, exclusivity and timelines agreed in writing.

  6. 06

    Content

    Briefs that give creators room to sound like themselves, with review rounds and legal checks.

  7. 07

    Management

    Scheduling, approvals, disclosure checks, payments and creator relationships handled for you.

  8. 08

    Measurement

    Reach, engagement, clicks, codes, conversions and brand search tracked against agreed goals.

  9. 09

    Optimisation

    Double down on creators and formats that perform; repurpose winning content into paid media.

Transparent fees

  • Deebo management fee, scoped in a written proposal
  • Creator fees, passed through and itemised per creator
  • Production, usage-rights and paid amplification costs shown separately
  • No hidden mark-ups on creator payments

Rights and disclosure

  • Every sponsored post is clearly disclosed in line with the rules of the market, including Japan's stealth-marketing regulation
  • Usage rights, duration and paid-media whitelisting agreed before content is made
  • Creator contracts reviewed; legal advice provided by qualified counsel where needed
  • No fake followers, bought engagement or undisclosed gifting

Integrated Japan creator campaigns

In Japan, creator content works best when it connects to search, LINE and paid media. We align creator messaging with transcreated landing pages, target the queries a campaign generates, and amplify proven posts through Meta, LINE and Yahoo! JAPAN, so attention turns into measurable customers.

Why Deebo

Three reasons clients choose us for this.

01

Transparent money.

Management fees, creator fees, production and usage rights are itemised separately, with no hidden mark-ups on creator payments.

02

Connected to growth.

Creator content is tied to transcreated pages, search demand, LINE and paid media, so attention becomes measurable customers.

03

Disclosure by default.

Every sponsored post is labelled and every right agreed in writing. We do not buy followers, engagement or undisclosed placements.

FAQ

Honest answers to honest questions.

Do you have fixed-price influencer packages?

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Not yet. Creator fees, usage rights and production vary too much to price honestly in advance, so each campaign is scoped in a written proposal after discovery.

How do you handle disclosure in Japan?

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Japan regulates undisclosed advertising (stealth marketing). Every sponsored post we manage carries a clear advertising or promotion label, and creators agree to that in their contract.

Who owns the content creators make?

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The creator usually keeps copyright. Your usage rights, such as duration, channels and paid amplification, are negotiated and written into the agreement before production.

Can you guarantee sales or views?

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No. We commit to scope, process and transparent reporting. Performance depends on the offer, creators, platforms and market.
Next step

Talk to a senior strategist about your influencer marketing.

Thirty minutes, no pitch deck. We listen, ask the questions that matter, and tell you what we'd actually do — even if that means recommending you don't hire us.

Scoped individually

Creator campaigns are proposed in writing, not sold off the shelf.

Creator fees, usage rights and production vary by creator, platform and category, so we scope each campaign after discovery and show every fee line separately before you approve anything.