We run in-market studies that get past the syndicated-report mirage and into what consumers, retailers, and competitors are actually doing. Then we turn that into a decision your leadership team can defend.
It is remarkably easy to spend a year building strategy on top of category reports written from desks in London. Deebo's intelligence work starts on the ground — in stores, on platforms, in interview rooms with consumers and retailers — and ends with the kind of clear, written recommendation a CEO can take to a board. We don't sell research; we sell decisions you can defend.
"Most market research tells you what already happened. Useful intelligence tells you what's about to."
Realistic TAM/SAM/SOM modeling using triangulated bottom-up methods, not syndicated extrapolations. Consumer segmentation that survives contact with your sales team.
In-language qualitative interviews, in-home and in-store ethnography, projective techniques. We learn how customers actually decide, not what they tell you they want.
Store audits, marketplace tear-downs, pricing intelligence, distribution mapping, and discreet competitive monitoring across categories where we have unique access.
Localized concept tests, monadic product evaluations, packaging studies, claim resonance work. The signal you need before you commit to inventory or campaign budget.
Twelve to thirty-six month outlook on category, cultural, and consumer trends in Japan and APAC. Useful for product roadmap, brand strategy, and investment decisions.
Boardroom-ready written reports, executive briefings, and decision memos. We write the way good consultants write — with a recommendation, not just a finding.
We start with the decision you need to make, then design the research to answer it. Not the other way around.
Mixed methods executed by our in-market team. Quant samples calibrated to your category, qual recruited against decision-relevant segments.
Written report plus an executive briefing. Recommendations land first, evidence supports them, appendix has the data.
An EU nutrition brand with strong DTC traction at home wanted to launch simultaneously in Japan, Korea, and Singapore. Our intelligence work — 240 consumer interviews, retail audits, regulatory deep-dives, and unit economic modeling — found that Korea was a poor cultural fit for the product proposition and would lose money for at least three years. Japan and Singapore were both attractive. The CEO killed Korea, redirected the budget, and both remaining launches hit profitability inside year one.
"Deebo's recommendation to walk away from Korea was the most valuable thing any agency has ever told us. It saved a launch that wasn't going to work."
— CEO, EU nutrition brand
Interviews are conducted by our team, not subcontracted to a panel vendor. Quality of insight scales with quality of fieldwork.
Every study begins with one question: what decision is this study going to inform? If we can't answer that, we don't take the work.
Our reports end with a clear recommendation and the reasoning. You can disagree with it, but you'll never finish the report wondering what we think.
Thirty minutes, no pitch deck. We listen, ask the questions that matter, and tell you what we'd actually do — even if that means recommending you don't hire us.