As a designated Microsoft partner agency, Deebo runs the Microsoft advertising ecosystem — built around LinkedIn and Microsoft's billion-strong audience — for foreign brands building share in Japan and across global markets. For the right brands, we can unlock special approval to premium inventory most agencies can't reach, including Netflix and Xbox. Higher-intent audiences, less competitive auctions, measurable lift.
While every brand crowds the same two platforms, Microsoft quietly owns the desktop, the inbox, the workplace, and an increasingly large slice of generative search. Microsoft Advertising reaches over 700 million unique searchers across Bing, MSN, Outlook, and Edge, with audiences that skew older, higher-income, and further down the purchase funnel. Add the Microsoft Audience Network, LinkedIn's first-party professional graph, and Xandr's premium programmatic supply, and you have a parallel media stack with materially different economics — typically 30-50% lower CPCs and conversion rates that beat the duopoly. We architect and operate the whole thing.
"The brands winning the next decade are buying media where their competitors aren't looking. Microsoft is sitting right there."
Bing, Yahoo, AOL, DuckDuckGo, and Edge search inventory — including Yahoo! Japan search syndication where it applies. Full-funnel campaign architecture, shopping campaigns, dynamic search ads, and the import-and-optimize work that makes a Microsoft account perform unlike its sibling on the other platform.
Native placements across MSN, Outlook, Edge new-tab, and a curated publisher network — powered by Microsoft's first-party intent and professional data. Lower friction than display, higher quality than social, and almost no other agency knows how to run it well.
Account-based, lead-generation, and brand campaigns across LinkedIn's full ad stack — including Sponsored Content, Conversation Ads, Document Ads, and the new Wire format. Audience modeling against firmographic and intent signals, integrated with your CRM for genuine pipeline attribution.
Early access to Copilot-era ad inventory, Edge sidebar placements, and the emerging set of generative-AI advertising surfaces Microsoft is rolling out first to partner agencies. We help you test where the spend is still cheap and the learning is still proprietary.
Direct access to Xandr's curated supply for premium programmatic display, video, and connected-TV in Japan, the US, and Europe. Real publisher relationships, real brand-safety guardrails, real measurement — not the open-exchange roulette.
Cross-channel attribution that places Microsoft in your wider media mix honestly. UET tag implementation, conversion API integration, and quarterly geo-experiments to prove incremental lift, not just last-click theater.
We model your category's Microsoft search demand, audience overlap, and competitive auction density. You finish with a defensible spend recommendation and an expected CPC/CVR range — not a sales pitch.
Account structure, conversion tracking, asset library, audience definitions, and a launch plan covering Search, Audience Network, and LinkedIn in parallel. Onboard with full Microsoft partner support and any available launch credits.
Daily pacing, weekly bid and creative iteration, monthly strategic review. We treat the account like in-house — not like a deck-and-disappear retainer.
As performance proves out, we layer in the next surface — Audience Network, LinkedIn, Xandr CTV, Copilot betas — each justified by incremental measurement, not assumption.
A European DevOps platform was hitting a CAC ceiling on the obvious channels. We built a Microsoft-led acquisition motion: high-intent search on Bing, account-based reach on LinkedIn, and retargeting through the Audience Network — all measured against pipeline, not MQLs. Inside two quarters Microsoft surfaces accounted for 38% of new pipeline at 47% of the blended CAC, and LinkedIn became the team's most reliable enterprise channel.
"Deebo found us a media channel our competitors haven't figured out yet. The cost-per-pipeline number on Microsoft is the kind of unfair advantage you don't share at industry dinners."
— Head of Demand Gen, European DevOps platform
Direct partner-team support, beta access, co-funded test budgets where they apply, and the certifications that mean we actually know the platform's mechanics — not just its names.
Most agencies stop at Microsoft Advertising search. We operate Search, Audience Network, LinkedIn, Edge, MSN, and Xandr as a single connected stack — which is the only way the economics actually compound.
For Japan-active brands, the same team behind your Microsoft account also runs LINE and Yahoo! Japan via our LY Corp partnership — a unified Japanese demand engine very few foreign agencies can credibly assemble.
Thirty minutes, no pitch deck. We listen, ask the questions that matter, and tell you what we'd actually do — even if that means recommending you don't hire us.