08Service · Microsoft Voucher Acceleration

Launch on Microsoftwith partner credit.Spend it like it's real money.

Through our Microsoft partnership we can place eligible new advertisers into the Microsoft Advertising voucher program — and, more importantly, run the credit so it returns real customers, real pipeline, and real learning. Most voucher money is wasted. We make sure yours isn't.

A voucher is a head-start, not a strategy.

Microsoft offers launch credit to qualifying new advertisers — sometimes a few hundred dollars, sometimes meaningfully more — to take the friction out of trying the platform. Most brands receive the credit, run a generic campaign, exhaust the balance, and never come back. The brands that turn a voucher into a long-term channel treat the credit as a real-money test: clean account architecture, conversion tracking that actually works, creative built for Microsoft's audiences, and an operator behind the wheel from day one. That is what this service is.

"Free media is the fastest way to learn what doesn't work. We treat partner credit the way we'd treat your own."
100%
Avg. credit utilization
73%
Avg. voucher-to-paid conversion
31
Brands graduated to ongoing spend
Capabilities

What this engagement actually includes.

Eligibility & application support

We assess eligibility, prepare the partner-introduced application, and coordinate with the Microsoft team to confirm the available offer for your account, market, and category. No surprises about what you actually qualify for.

Account & tracking setup

Microsoft Advertising account architecture, UET tag, conversion goals, audience lists, and offline-conversion uploads where relevant. The credit only matters if the data does — we make sure both are clean before launch.

Voucher-aware launch plan

A campaign plan sized to extract maximum learning from the available credit — usually one high-intent search campaign, one Audience Network test, and one retargeting layer. Designed to teach your account something durable, not to spend money fast.

Creative built for Microsoft

Ad copy, sitelinks, callouts, image extensions, and Audience Network creative tuned to Microsoft's audience norms — not recycled assets from another platform. Small details, large CTR difference.

Daily pacing & performance review

Daily pacing on the credit balance, weekly performance reviews, and a clear go/no-go recommendation at the end of the voucher period — backed by your real CPA and ROAS, not vendor-friendly framings.

Graduate to ongoing spend

When the test proves out, we transition the account to a managed always-on retainer at scale — the same team, the same reporting, no relaunch friction. When it doesn't, we tell you honestly and recommend where to put the budget instead.

Process

How we run the work.

01Qualify

Eligibility assessment

Quick discovery call covering your business, market, prior Microsoft account history, and category. We confirm the credit available to you and outline what the test should learn.

1 week
02Setup

Account & tracking build

Account, UET tag, conversion goals, ad copy, audience definitions, and reporting. Everything that needs to be right before money moves.

2 weeks
03Run

Voucher campaign sprint

Live campaigns under daily management for the duration of the credit. Weekly check-ins, midpoint creative iteration, and a final read-out with concrete recommendations.

4-8 weeks
04Decide

Graduation or honest stop

Either we transition you onto a paid Microsoft retainer with confidence, or we tell you the channel isn't a fit for your category and recommend a better home for the budget.

1 week
Case study · US brand expanding to UK & Australia

A US$5k voucher into a US$60k/month always-on channel.

A wellness D2C brand had never tried Microsoft Advertising. We placed them through the partner application, qualified them for launch credit, and architected a three-campaign test across UK and AU search. The voucher returned a CAC 31% below their blended baseline. Six weeks after exhausting the credit, the brand had committed a US$60k/month always-on Microsoft budget and the channel had become their second-best paid acquisition source.

"We assumed the voucher was a marketing gimmick. Deebo turned it into the cheapest, cleanest channel test we've ever run — and the most useful one."

Growth Lead, US wellness D2C brand

-31%
CAC vs. blended baseline
Premium D2C wellness
Why Deebo

Three reasons clients choose us for this.

01

We're a partner agency, so the credit pathway is real.

We work directly with the Microsoft partner team to confirm eligibility, place the application, and coordinate any active offer. No cold-form roulette.

02

We treat free media seriously.

The voucher is a 90-day audition for a multi-year channel relationship. We staff it with a senior operator, not a junior with a deck of best practices.

03

We tell you when to stop.

If the test reads negative, we say so before recommending more spend. The reputation of this service depends on the channel actually working — not on the retainer continuing.

FAQ

Honest answers to honest questions.

How big is the voucher, and what determines it?

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Microsoft launch credit varies by market, category, and the current partner offer in force. For most eligible new advertisers, it ranges from a few hundred to several thousand US dollars. We confirm the exact amount you qualify for before any setup work begins.

Are we required to commit to ongoing spend after the voucher?

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No. The point of this service is to give you a clean, honest answer about whether Microsoft works for your business. About 73% of brands we run vouchers for graduate to ongoing spend; the others get a clear recommendation about where to put the budget instead.

Do you charge a fee on top of the voucher?

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Yes — our work is a fixed setup fee plus a small management fee for the campaign sprint. We disclose the fee upfront, and it's structured so the voucher is genuinely additive, not consumed by agency margin.

Can you also help with credit programs from other platforms?

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Where partnership relationships exist, yes — but our deepest credit and partner footprint is with Microsoft. We're transparent about which credits we can actually access and which require you to apply directly.
Next step

Talk to a senior strategist about your microsoft voucher acceleration.

Thirty minutes, no pitch deck. We listen, ask the questions that matter, and tell you what we'd actually do — even if that means recommending you don't hire us.

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