Resources · Field Notes

Field notes fromthe work itself.

Essays, playbooks, and operating notes from Deebo strategists on Japan market entry, cross-border commerce, and the operational realities of building international brands. Written between client engagements, not for SEO.

B2B Sales in Japan: How to Build Partnerships That Last
Featured · Brand & Culture
June 18, 2026 · 3 min read

B2B Sales in Japan: How to Build Partnerships That Last

The B2B industry in Japan is built on trust, dependability, and long-term relationships. Unlike many Western markets where deals progress rapidly, Japanese companies value…

A
Aiko Tanaka
Senior Strategist, Brand & Culture

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