14Service · Paid Media

PPC that turns trafficinto devoted customers.Eight platforms. Twelve countries. One bench.

We don't just promise to draw in traffic — we turn that traffic into devoted customers. Expertly crafted pay-per-click campaigns, display, paid social and remarketing, operated end-to-end across the eight platforms and twelve countries that matter most. Every campaign tied to a single measurement spine. Every dollar of ad spend doing real work.

Your website isn't a spot on the internet. It's a platform built to engage, convert, and nurture.

At Deebo we embrace a holistic approach to your digital presence. Most agencies treat PPC as a media-buying problem. We treat it as a customer-acquisition system — paid traffic, landing experience, conversion path, and the User Experience and Conversion Rate Optimisation work that makes every click count. PPC, UX and CRO under one team, in every market you sell. That is how attention gets turned into devoted customers, and how you finally see exactly what that costs.

"Real-time data and analytics guide every decision — every dollar of ad spend doing real work."
+130%
Avg. monthly lead increase
8
Platforms operated in-house
12
Countries operated natively
Capabilities

What this engagement actually includes.

Google Ads management

Google Ads is one of the most effective platforms for PPC, and we manage yours from start to finish. Precise targeting, in-depth keyword research and the cost-effective bidding architecture that connects you to buyers actively searching for what you offer — across Search, Performance Max, YouTube and Demand Gen.

Microsoft Advertising & Bing

Microsoft Search, Audience Network and LinkedIn audiences inside Bing. The under-utilised inventory most agencies overlook — and the reason a Deebo PPC program across Google + Bing has lifted client monthly leads by more than 130%.

Paid social advertising

We work the key social platforms — Facebook, Instagram, LinkedIn, X, TikTok, Pinterest and Snapchat. Unique campaigns reaching the right people, generating quality leads, increasing conversions and improving over time. Senior buyers, not pod assistants.

Online display & programmatic

Display ads build brand awareness and reach potential customers across the open web. Visually compelling creative engineered to engage users and increase the chance of conversion, deployed through Google Display Network, Microsoft Audience Network and the broader programmatic ecosystem.

Remarketing campaigns

Remarketing is a powerful way to re-engage users who interacted with your site but didn't complete the action you needed. We set up remarketing across Google, Meta, Microsoft and the open web that keeps your brand top of mind and brings high-intent visitors back to convert.

UX, CRO & landing-page optimisation

Driving traffic is only half the job. Through A/B testing, advanced tracking and meticulous data analysis, we pinpoint where visitors are losing their way, then ship the design and architecture changes that lift conversion on the traffic you already have — instead of just expanding the ad budget.

Process

How we run the work.

01Understand

Your business, audience and goals

We start by learning about your business, target audience and objectives. This is what lets us build a PPC campaign that aligns with the goals that actually matter to you — not a templated playbook applied to every client we onboard.

1-2 weeks
02Research & Strategise

Keyword analysis, competitors, ad creation

Detailed market research to identify high-performing keywords, analyse competitors and understand local trends in every target country. Then a tailored strategy, engaging ads and optimised landing pages designed to turn visitors into customers — built to your cost-per-acquisition target.

2-3 weeks
03Launch & Optimise

Live monitoring of CPC and CPA

Once Google Ads, Microsoft and paid social campaigns are live we monitor key metrics — cost-per-click, cost-per-acquisition, click-through and conversion rate — and constantly tune ads, keywords and bids. The first weeks of optimisation often determine the next year of performance.

Weeks 4-8
04Report & Scale

Transparent reporting, ongoing growth

Regular reports keep you updated on clicks, conversions, ROI and the effectiveness of every channel — not vanity dashboards. As your business grows we refine and scale the program across markets, audiences and platforms, with continuous improvement built into the engagement.

Ongoing
Case study · Multi-platform PPC across Google + Bing

Monthly leads up over 130% across Google and Bing.

A construction-industry client engaged Deebo to take ownership of a paid program that had previously been spread thin across multiple agencies. We consolidated buying onto our bench, rebuilt the keyword and audience architecture across both Google Ads and Microsoft Advertising, redesigned the landing experience for conversion, and instituted a weekly optimisation rhythm against cost-per-acquisition. Inside two quarters, monthly qualified leads were up over 130% — driven not by spending more but by spending more intelligently across both platforms simultaneously.

"The collaboration with Deebo has been a game-changer for us. Their expert approach in advertising across various platforms, including Google and Bing, allowed us to increase our monthly leads by over 130%."

Susan P., Marketing Director

+130%
Monthly qualified leads
Construction industry
Why Deebo

Three reasons clients choose us for this.

01

Results backed by data.

We rely on real-time data and analytics to guide every decision, fine-tuning campaigns to ensure your ad spend is working efficiently. No decisions on vibes.

02

High-impact ads that convert.

Our PPC team creates attention-grabbing ads that attract clicks and drive conversions, helping you turn traffic into paying customers — not just impressions on a slide.

03

Tailored strategy. Dedicated team.

Every PPC strategy is tailored to your unique business goals for maximum impact and ROI. Got a question or need adjustments? Our dedicated team is always just a call or email away.

FAQ

Honest answers to honest questions.

What constitutes pay-per-click (PPC) advertising?

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Pay-per-click (PPC) advertising is a type of online marketing where businesses pay only when someone clicks on their ad. Ads are displayed on platforms like Google, Bing and social media, triggered by specific keywords or audience targeting. PPC helps drive targeted traffic to your website, aiming for higher conversions with full control over your budget and cost-per-click (CPC).

What is the cost of PPC advertising in Japan and globally?

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The cost of PPC depends on the platform you choose, competition in your industry and how you target your audience. Japan tends to be more competitive on Yahoo! Japan and Google search than many Western markets, while Microsoft Advertising remains under-priced in most regions. We work with you to set a budget that meets your goals, and we are transparent about media spend — there are no hidden mark-ups.

How do you measure the success of a PPC campaign?

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We measure success using metrics like clicks, impressions, conversions and ROI — but the metric that actually matters is cost per acquired customer against the lifetime value of that customer. Every weekly readout begins with that, and the rest of the data sits behind it to explain why.

What is the difference between Google Ads and social media ads?

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Google Ads target users based on search intent — they're already telling you what they want. Social media ads target users based on interests, behaviour and demographics — you're meeting them where they are. Both can be effective depending on your business goals, and most strong programs run them together with shared measurement.

How quickly will we see results?

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PPC campaigns can deliver immediate results, but it typically takes a few weeks of optimisation to fine-tune the ads and bidding for the best performance. By the end of week six you should have a clear, data-backed view of what is working and where the program is heading.

Which eight platforms do you operate, and which twelve countries?

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Platforms: Google Ads, Microsoft Advertising (Bing + Audience Network), Meta (Facebook + Instagram), TikTok, LinkedIn, X, Pinterest and Snapchat. Countries operated natively: Japan, the United States, the United Kingdom, China, India, Indonesia, Brazil, Mexico, Germany, France, Saudi Arabia and the Philippines.
Next step

Talk to a senior strategist about your paid media.

Thirty minutes, no pitch deck. We listen, ask the questions that matter, and tell you what we'd actually do — even if that means recommending you don't hire us.

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