01
Profile Targeting in Microsoft
We use company, industry and job function signals inside Microsoft Advertising where the route and audience availability make strategic sense.
Company
Reach relevant organisations
Industry
Shape the category context
Job function
Make roles part of the signal
Direct LinkedIn
Native campaign execution
The Deebo difference
Capability with a market brain.
Platform access is only useful when it is translated into local decisions. We bring the operating model, the scrutiny and the cross-border context.
02
Search intent, with restraint
On Search, Profile Targeting can be used as bid-only targeting. We use it to shape bids and prioritisation without pretending it replaces intent.
03
Audience Network nuance
Target-and-bid is tied to Audience Network availability. Deebo plans the setting around the eligible surface, not as a blanket account rule.
04
Direct LinkedIn execution
When the brief needs native LinkedIn campaign management, Deebo can execute directly there — joining the learning back to the wider expansion plan.
How we work
Make the system useful.
01
Define the professional signal
We identify the organisations, industries and roles that matter commercially, then map them to the right platform route.
02
Choose the control layer
Search bid-only, Audience Network target-and-bid or direct LinkedIn execution are selected according to availability and intent.
03
Measure the whole journey
UET, conversion signals and CRM audience connections help bridge professional context with action.
Important context
Microsoft Profile Targeting and its bid controls depend on the relevant surface and availability. Targeting, audience access and creative approval vary by market; direct LinkedIn execution is planned separately where appropriate.
The wider system
Explore the connected routes.
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