01
A gaming brief with a job to do
We define whether gaming should build consideration, reach a specific cohort or support a wider demand plan — then choose the appropriate Microsoft route.
Xbox ecosystem
Gaming opportunities through Microsoft
Audience signals
Intent and context, not stereotypes
Cross-channel
Connect gaming with broader media
Market checks
Availability confirmed per market
The Deebo difference
Capability with a market brain.
Platform access is only useful when it is translated into local decisions. We bring the operating model, the scrutiny and the cross-border context.
02
Availability, confirmed
Xbox and gaming inventory is not assumed to be self-serve or universal. We verify the market, inventory type, eligibility and commercial route before activation.
03
Contextual creative thinking
The work considers the environment and the player's attention, so creative feels native to the moment rather than repurposed display.
04
One measurement language
Gaming activity can be read alongside search, native, video and UET conversion signals — giving stakeholders one view of the ecosystem.
How we work
Make the system useful.
01
Start with the audience moment
We clarify who the brand needs to reach and what gaming can uniquely contribute in that market.
02
Validate the inventory
Market availability, deal structure, eligibility and creative specifications are confirmed before recommendation.
03
Build the bridge
Gaming is connected to the wider Microsoft plan, with measurement and learning designed to travel across channels.
Important context
Xbox and gaming opportunities sit within the Microsoft ecosystem. Availability is not universal and may vary by market, inventory, eligibility, deal and creative approval; Deebo confirms the viable route first.
The wider system
Explore the connected routes.
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